That's why having a strong SEO campaign is so important. And with only 10 - 15% of search traffic going to ad clicks, you will only see 1/7th of that 10-15%, and the top organic results will see upwards of 40% of that search traffic. It's important to realise as well, when you are doing AdWords, you will be competing with 6 other people for that ad spot.
You will always have a higher conversion rate from Google organic search than what you will from Google ads. You need to spend time going through all the information that analytics are providing you with, to make sure your ads are in front fo the right people, at the right times. I've attached a screenshot that shows you how Pixelshop works.Īdwords can be great addition to your online marketing, and shouldn't be ignored.
#PIXELSHOP DISCOUTNS FREE#
For the same budget, you can use influencer marketing with an Instagram shop and get much better results that also last a lot longer! Pixelshop is free for 30 days and worth the 5 minutes it takes to set up your shoppable Instagram feed. The average order value of traffic from your Pixelshop is on average 6% higher than order volumes from customers who came from other traffic sources! Traffic from your Instagram shop will convert a 4x's the rate of direct site traffic because they are more motivated to buy. Pixelshop drives 21% more traffic to your site from Instagram. Having a shoppable Instagram feed allows you to convert social engagement to sales and capture impulse buys. Each post has a "shop now" button that links directly to the product purchasing page on your website. Instagram followers will be able to click on your posts and see information about the product(s). You connect your Instagram account and link Instagram photos to the products they feature. You can sign up for Pixelshop and get the app here The shopify app makes your entire inventory available in the Pixelshop dashboard. Pixelshop has a Shoppify app that is free for 30 days that allows you to create a shoppable Instagram feed. You can even ask the influencer to temporarily change the link in their profile to your Instagram shop so their followers have easy access to your products and can buy with a click. This way as the influencer's followers come to check out your Instagram, they can buy directly from your posts. They already trust and follow the influencer and like their style.īefore you launch an influencer campaign, make your feed shoppable.
This way you get around consumer's hesitation around buying from an unknown online retailer. You can pay less for them to simply post pics they take with your products including branded hashtags. Offer them products of their choosing and a sponsorship fee. I'm not sure how much you know about this technique but you identify someone on Instagram that posts fashion and lifestyle pics that fit with your brand and the audience you want to attract. Your budget is much better spent on an influencer marketing campaign. I have used every variation of ad to drive site traffic for my ecommerce clients and I honestly think that as a newer shop, ads aren't the way to go at all.Įven if you reach the right audience, the fact that they don't know you means that they will be hesitant to buy from you.
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